Marine Works
Brand keywords
refined
premium
coastal
Located in Westhaven, Auckland’s hub of the marine industry, Marine Works sells and services premium boat engines. Owner Steve Whitford commissioned Sketch Studio to elevate the existing Marine Works brand, to better reflect the quality of their Mercury products and target a more discerning, premium clientele.
SERVICES
brand design
stationery design
signage design
Refined yet understated, the new Marine Works brand exudes expertise, professionalism and quality. The smart partnership of the strong and masculine monogram, clean sans serif typeface and fresh navy and white colour palette creates a sophisticated, coastal look and feel.
Formerly called Marine Workz, we switched the ‘z’ to elevate the brand name’s professionalism in line with it’s aesthetic.