Bracu Estate
Brand keywords
elegant
memorable
mediterranean-inspired
Bracu Estate is a Mediterranean-inspired oasis nestled in Bombay’s rolling hills. Home to New Zealand’s largest olive grove, Bracu Restaurant, Beretta at Bracu and an events venue, it’s one of Auckland’s most revered destinations for good food, good times and good memories.
With an enchanting and memorable established brand, Bracu Estate engaged Sketch Studio to design an elegant Squarespace website and to elevate their olive oil packaging.
SERVICES
website design
art direction
packaging design
editorial design
Balancing contemporary design and thoughtful functionality, Bracu Estate’s new Squarespace website is beautiful, yet effortless to use. The e-commerce application, an online sales presence for Bracu Estate’s range of premium olive oils, is seamless and simple. Sketch Studio added bespoke CSS code to create subtle, romantic elements and affects throughout the website.
The olive oil labels were re-imagined, elevating them to be more elegant and boutique, while preserving the established and enduring colours. This aesthetic was also applied to the olive oil product catalogue, tags, gift packs, shipping boxes and in-store displays. To set an idyllic tone to the olive oil sales collateral, Sketch Studio commissioned photography – managing the creative direction, model selection, styling and on-the-day photoshoot coordination – resulting in product imagery that’s distinctive and memorable.
Sketch Studio also collated brand guidelines, intentionally setting a precedent for Bracu Estate’s brand quality and cohesion.
Photography by Amanda Thomas Photography